an axiom built on the premise that organisations that best satisfy the needs of their customers are best placed to satisfy their own needs.
The 4 quests highlight the importance of being vigilant to market changes and open to market opportunities
towards the design and develop of products that are distinct, discernible, desirable, and best satisfy the dreams and demands of customers.
best satisfying means profit for the customer, the organisation, the channel partners, & society
best satisfying means guiding the consumer through the buyer decision process from pre-purchase expectations to post-purchase behaviours
best satisfying means designing and developing a total product – the totality of what is offered and received in an exchange
best satisfying means relationships that are synergistic, symbiotic, strategic, & sustainable
best satisfying means measuring and managing – episodic, cumulative, aggregate, and collective satifaction
the characteristics of the company, organisation, market, and product require careful measurement and management