for academic quality e-books & companion material


The purpose of this site is to advance marketing knowledge.

Ideal for marketing/business academics, business students & business people.

click images to access free e-books & companion content

no credit card requests, no subscriptions, no name requests, no spam, and no other nonsense

The marketing concept

is built on the premise that organisations that best satisfy the needs of their customers are best placed to satisfy their needs.

Marketing is not new – for thousands of years buyers and sellers have come together to satisfy their needs and wants – and formed relationships with those they knew and trusted. Marketing is about mutual satisfaction – it is part of being human – at a collective level economies and societies function through the sum of all exchanges.

Organisations are comprised of people – by improving marketing knowledge  by improving how organisations do business – by documenting the steps to a sustainable competitive advantage – we can minimise the impact on the planet, improve the lives of many, and create better societies. Better business through better marketing.

Let’s face it – not everyone – everywhere can afford or has access to a quality marketing textbook. To ensure that more people have an equal learning opportunity, the author is committed to providing absolutely free + open access content to marketing/business academics, business students and business people.

To advance marketing knowledge and provide a better understanding of the application of the philosophy and theory of marketing this website distributes two marketing e-books one from and academic perspective the other from a business perspective – plus companion content, activities, and exemplars.

Please feel free to pass on the website link to anyone who you feel may benefit.

To be best satisfying

organisations must understand the dreams and demands of their customers; design and develop products that are distinct, discernible, and desirable; deliver on promises, act in a dignified manner and provide long-term dividends to customers, the organisation, channel partners, and society.

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