a comprehensive site for scholarly marketing articles
“to provide quality marketing content – that is contemporary & absolutely free”
this site is a place for marketing students, practitioners, and scholars to engage with classic and contemporary marketing knowledge
it is also a working site for marketing students to improve their knowledge of digital marketing and analytic tools
BTW: if you intend using themarketingconcept [e-book] as a teaching resource then please contact Dr Stephen Fanning
Many times I have revisited the e-book to provide guidance in my work and assist me with my clients. There are many great ‘take-aways’, and the e-book unpacks marketing theory and arranges it into three mega-marketing concepts this saves time and adds value. Stephen is a leader in this area and having ongoing access to this resource is a valuable tool to have.Keith F.
I have used this e-book extensively in my teaching of undergraduate and postgraduate students. I find that the structure of the e-book allows students to easily grasp marketing theory and the application of marketing theory … in particular, I find that the circle of satisfaction explains and advances marketing – brilliantly.