As a marketing practitioner with local, national, and international organisations – Stephen was involved in the design, development, manufacture, & sales management of a number of products. He has the experience of 3 business turnarounds and has demonstrated an ability to increase sales revenue, to reduce costs as a % of sales, & build the value of a business through quality relationships with customers and channel partners.

He also has considerable experience as a marketing lecturer, receiving many  awards as an ‘innovative’ and an ‘exemplar’ lecturer. Stephen has primarily lectured in Australia, however, he has also undertaken a number of overseas ‘guest’ lecturing positions. A characteristics of his career is his ability to communicate complex ideas in a simple, interesting, and logical manner. His practical and academic experience provides a ‘special’ insight to marketing and unpacking the steps to a sustainable competitive advantage.

Stephen’s Ph.D thesis explored marketing concepts and theories through the consumption experiences of acculturating migrant consumers. and to some degree The Marketing Concept e-books and companion content are an extension of his PhD.

Taking advantage of the online world his work is presented via two e-books one for academics and students and another for managers and businesspeople, accompanying the e-books is a comprehensive collection of companion material.

As you wonder though you will notice that Stephen has a love of business, travel, photography, & sustainable business practices.