On the road to the Crannogs
In this exemplar we take in a few shops, some magnificent bridges, pass by some magnificent country homes on the road to the Crannogs. Th Crannogs are part of our evolution of marketing and society a time before roads and a time when people began to form communities for safety & security.
After a cup of fine leaf tea and a slice of cake we scoot through the Scottish rain and back to the Ford Focus and continue our journey.
Crannogs, are iron age buildings just off the shore. They are circular structures built on stilts, they have a floor of wood and were insulated with wool or available materials, the roofs are thatched and steeply peaked to keep out the rain, they are connected to the land by a jetty, however, the jetty would contain a gangway that could be lifted at night to keep out strangers.
Within the Crannog the community and their animals would live. A fire would be kept burning for cooking and the smoke would help cure meats that would hang from the roof rafters. A Crannog would remain intact for a bout 200 years. In the history of marketing they represent temporary settlements used to protect the people, the stored produce, the animals, cloths and tools.