The above slides are the key slides for sections 1, 2, & 3 of themarketingconcept [e-book]. HOWEVER, they are only a brief overview of sections 1 & 2 to provide context.


It is important to highlight that the slides are a visual representation only, the slides are ideal when identifying key areas. However, reading themarketingconcept [e-book] is better suited for intensive study.

section 3 review

the first two clips are a refresh on sections 1 & 2 but with section 3 in mind

note this is a summary for a more in-depth discussion please read themarketingconcept [e-book]

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