Activity: You inherit a ski resort
The following activity is designed to stimulate class discussion.
Recently you receive news that a distant and elderly relative has left you a 400–room ski resort in her will. The trouble is that you know nothing about running a ski resort. This means that you are on a steep learning curve [excuse the pun]. It appears as if each staff member is anxious to push their own agendas and there is a great deal of conflicting information.
Some staff suggest you should stay with tradition and close for six months every year. They argue that it’s cheaper to shut down than run at a loss. You suspect that these staff members have a vested interest because many travel to Europe and work in ski resorts during the shut down. However, other staff, generally those who live nearby argue that secondary markets can be found. One staff member [John] presented a list of likely activities, whilst another [Anne] suggested a list of possible secondary target markets.
You are to take on the role of John and make a list of activities [do this in one minute].
1: ……………………………………………………….………………………………………………..……………
2: …………………………………………….……………………………………………………………..…………
3: …………………………………………….…………………………………………………………………..……
4: ………………………………………………………………………………………………………………………
You are to take on the role of Anne and make a list of possible secondary target markets [do this in one minute].
1: ………………………………………………………………………………………………………..……………
2: …………………………………………………………………………………………………………..…………
3: ………………………………………………………………………………………………………………..……
4: ………………………………………………………………………………………………………………………
Discuss this situation in light of
Pricing ……………….……………………..………………………………………………………………………
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Demand ……………………………………………………………………………………………………………
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Capacity ……………………………………………………………………………………………………………
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