The Activity: Ted goes shopping is employed to explore each of the product selection steps in the first time zone of the buyer decision process. In this activity Ted, a fictional character, is invited to the cricket, by a school friend, and has decided to purchase a hat. During this activity we change Ted’s situational factors to see how they effect and affect the decision-making process.

In this activity: different people different holidays – we consider the people in the images and discuss how they would approach their decision making. Keep in mind autocratic and syncretic decision making, family life cycle, and who influences the product selection process.

In this activity; the buyer decision process – car we follow three ‘mates’ as they come together to watch AFL football and talk about cars. This activity provides the opportunity to explore needs the influence of friends and how needs and wants vary according to the situational factors. 

 In this activity: technology & the sales process – we explore how technology has changed the way people search for information, establish a considered set of products, & evaluate the value of alternatives.

In this activity we explore the consumer activity of backpacking in New Zealand in order to explore consolidate our learning of section 1 & 2.

 In this activity: marketing in a time of disruption – we explore how marketing practitioners were required to reconsider the situational factors and design, develop, and deliver new product offering. Although tragic we can see marketing as a societal system was disrupted and how marketing practitioners must evolve with the changing situational factors.

In this activity: price pricing and the product life cycle we follow Joseph a representative of a global automobile manufacturer and his conversations with Sam the marketing manager of a automobile dealer. You will notice how this is activity is written from a B2B perspective and how the dealership is a channel partner in a marketing channel.

In this activity a number of buying scenarios are presented for consideration.

In this activity we take you on a London stopover [you are on your way to New York for a conference]. In this activity we ask you to consider all the total products that make up your day and suggest that you will naturally mentally bundle these into an aggregate product.

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This activity: identifying service dominant products is designed to highlight the diversity and prevalence of products where the service component is the dominant product component – these are referred to as service dominant products and often simply as services. They are often discussed in the marketing genre of ‘services marketing’

In this activity we identify the product components within the photographs + identify the dominant product component + identify the hierarchy of importance + identify how would marketing practitioners apply this knowledge when positioning or repositioning a product.

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In this activity we explore expectations and question how expectations are formed & the consequence of communicating expectations that may not be reachable.
In this activity we explore a couple who purchase a large screen TV and the dramas that follow. The activity relates to the MAP: managing quality – The 5 gap model & SERVQUAL.
In this activity we attend a fictional coffee meeting where a group of marketing practitioners meet to discuss how organisations need to consider COMP factors when seeking a competitive advantage.
A brand is a longitudinal representation of the unique product value proposition of an organisation’s products – brands are important for consumers and for organisations and of strategic importance to an organisation.
In this activity: travel brochures we ask students to access a few travel brochures & audit the communication techniques employed within the brochures.

In this activity: the job application, you have been given a scenario of a fictional couple as they go through the buyer decision process for selecting a European River Cruise. You are asked to demonstrate your understanding of marketing from the perspective of how marketing can prepare graduates for a B2B role within an organisation. WARNING: This activity requires a different approach to most activities and case studies.

The Italian Restaurant Renaissance is fictional, however, it is a scenario that has been played out a thousand times. In this activity we explore the topic of new product development. Often, marketing textbook examples focus on the goods component of a product [e.g., FMCG ‘goods’]. However,  ‘new’ product development can mean a refreshed, repositioned, and rejuvenated total product – and that means exploring the product considerations, product layers, and product components [GSIEPP].

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