The above image is great example of marketing planning and an ideal introduction for the review of sections 1, 2, & 3.

It would be difficult for most tourists visiting the Cinque Terre to imagine a time [and it is not that long ago] when the 5 villages were facing an uncertain future. However, after careful strategic planning and tactical implementation the region is now on many people’s bucket list.¬†The story of the Cinque Terre is detailed in this exemplar.

In this review of  section 1,2,& 3 we discuss the application of a marketing philosophy and marketing theory and the business-marketing planning process. There are a number of videos and slides. Keep in mind for a more thorough exploration consult themarketingconcept [e-book]

error: Alert: Content is protected !!