The above image is great example of marketing planning and an ideal introduction for the review of sections 1, 2, & 3.

It would be difficult for most tourists visiting the Cinque Terre to imagine a time [and it is not that long ago] when the 5 villages were facing an uncertain future. However, after careful strategic planning and tactical implementation the region is now on many people’s bucket list. The story of the Cinque Terre is detailed in this exemplar.

In this review of  section 1,2,& 3 we discuss the application of a marketing philosophy and marketing theory and the business-marketing planning process. There are a number of videos and slides. Keep in mind for a more thorough exploration consult themarketingconcept [e-book]

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